Akua Digital Marketing

PPC Management – Google Ads + Facebook Ads + Instagram Ads + Linkedin Ads + Youtube Ads

– Search, Display. Remarketing

– Ad Copy Creation

– Keyword Optimization: winning, losing, a/b test

– Device Optimization: Desktop, Mobile, Tablet

– Age / Gender Adjust based on conversions

– Call Tracking – Call optimization based on keywords attached to phone calls

– Form Tracking – Form increase email captures

– Conversion Optimization (Scale winning campaigns/keywords)

– Each channel – Campaign Strategy Management

– Remarketing Campaigns – Google, Facebook, Instagram, Youtube

– Pixel Tracking – Optimization ads related to location pages

– Segment Audiences based on website visitors 7 days / 14 days / 30 days

– Assist/Create New Campaigns or Edits

– A/B Testing Different Landing Pages

– Google Ads: Automation Tools, scripts to reduce wasted ad spend, negative keywords, display placements, report pulling.

Job Responsibilities

Independent Contractor

Manage Paid Adds for: Google / YT / FB / Insta

Range Time / Around 35 Hours a week / weekday / weekend

Total Compensation Up-to : $ 62,000 per year

Base : $ 50,000 per year / $ 4,167 per month

Bonus: $ 12,000 per year / $ 1,000 per month

BONUS Thresholds: IN-Coming TC …. 50 % Bonus for AMB and 50 % Bonus for AS …….Budget will Increase as per needs of TC, Based on Cost per TC.

Akua Mind & Body – AMB Budget: $ 40,000 per mo

TC Goal per mo: 800 TC / $ 50 per TC

TC Expected per day: 26 per day

Akua STRONG – AS Budget: $ 20,000 per mo

TC Goal per mo: 571 TC / $ 35 per TC

TC Expected per day: 19 per day

In our estimation it is easier and cheaper to generate TC for AS since it is a much larger Pool of Patients / Clients

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Akua Digital Marketing – Daily / Weekly / Monthly

Daily Email Communication

– Manage Daily Ad Spend On Google, Facebook, Youtube, Instagram

– Adjust Conversions Based On Performing Keywords

– Graphic Design For Facebook Ads / Instagram Ads / Google Display Ads

– Removing Negative Placements / Websites

– Bid Adjustments On Performance

– Keyword Search Terms And Adding Negative Keywords

Weekly Phone Calls 

– Progress On New Campaigns (Keeping Cost Per Conversion Low)

– New Keywords (New Phrase Type Of Wording)

– New Ad Sets (Fb) / Ad Groups (Google)

– Ad Creative Graphics

– New Interest Audiences (Based on Behavior and Demographics)

Monthly Reports

– Run Monthly Keyword Report

– Review Phone Calls

– Review Form Submissions

– Check Peak Performance Based on Time / Date

– Check Geographical Areas

– Landing Pages Improvements

– Conversion Improvements

– Competitor Ad Review