Invoice updated by vkey.gupta.
Email Management
10 hours per week
Weekly Meetings – Tuesday & Thursdays
Daily Email Communication / Daily Reports
Email Marketing Manager
New Ad Copy Content Creation
Create New Graphic Designs
Segment Audience List – If not opened, if not clicked
Capture new email addresses from popups
Abandoned Cart Emails
Browse abandonment cart emails
SMS Messages
Nuture New email captures
Call Tracking from inbound email leads
A/B Testing audiences
Create and lead all company email marketing strategies. Run all email marketing campaigns end-to-end, manage email databases and SMS lists.
Responsibilities
- Manage and take full accountability for email and SMS key performance indicators using Klaviyo
- Analyze email stats and ensures content is engaging to email list
- Continuously write and split-test flows and look for constant improvement
- Assist with and suggest sales copywriting based on email performance
- Performing a high level of critical management on SMS and email list
- Ability to manage sales event and product release email sequences
- Actively manage and maintain all email and SMS related KPI’s and tasks
Results
- Meeting or exceeding campaign KPIs as outlined in goal setting meetings.
- Projects regularly require no more than 2 rounds of revision for preference updates, mistakes, additions, etc.
- Creating emails and SMS that produce a minimum open rate of 20%